Created 2 Fizzilicious ads in a 5-day turnaround. Panels helped add narratives and allow for more stories to be told.
Tools/Workflow:
Script: Bearyac
Images: Midjourney
Music/Audio: Beethoven.AI
Animation: Studio D-ID, Runway
Editing: Adobe Premiere Pro
Lessons Learned:
Read the Brief and aim to finish ahead of schedule
Fizzilicious, the champagne of bubbly water, is a luxury brand that transforms ordinary moments into sparkling indulgences. With a glamorous and exuberant personality, they exude a sense of opulence by encouraging consumers to savor the finer side of refreshment.
Their playful yet sophisticated approach offers premium sparkling beverages and artisanal confections, all wrapped in opulent packaging, and elevating everyday experiences into the extraordinary.
By inviting self-indulgent enthusiasts (aged 25-45) to sip, sparkle, and repeat, they add a touch of joy and glamour to life's pleasures.
RFP/Brief: Seeking a 15-30 second video that showcases the company’s premium sparkling beverages with exotic and sophisticated flavors, especially the artisanal confections with sparkling edible glitter.
Brand Assets Provided:
FIZZILICIOUS
Opulent French aristocratic glitz placed Fizzilicious in the scene. Music created with BeethovenAI and animation with Runway.
Tools/Workflow:
Script: N/A
Images: Midjourney
Music/Audio: Beethoven.AI
Animation: Runway, Adobe Premiere Pro,
Editing: Adobe premiere Pro
Lessons Learned:
Read the brief again and do the work
Description: Fizzilicious is the champagne of bubbly water. It's a luxurious brand that transforms ordinary moments into sparkling indulgences. With a playful yet sophisticated approach, Fizzilicious offers premium sparkling beverages and artisanal confections, all wrapped in opulent packaging. Elevating everyday experiences, Fizzilicious invites self-indulgence enthusiasts to sip, sparkle, and repeat, adding a touch of joy and glamour to life's pleasures.Logo: The Fizzilicious logo features a sophisticated yet playful design. It incorporates sparkling, glittery elements and pastel colors. The typography is elegant, with a touch of whimsy, and it's surrounded by effervescent bubbles that shimmer with glamour.Mission: To elevate everyday moments with glamorous and fizzy indulgences that make life sparkle.
Target Audience: For ages 25-45 and those who value self-indulgence and enjoy treating themselves to special moments.Personality: Fizzilicious' brand personality is glamorous, luxurious, and exuberant. It exudes a sense of opulence and encourages consumers to savor the finer side of refreshment.Messaging: "Sip, Sparkle, Repeat!" - Encouraging the idea that every sip of Fizzilicious is a sparkling moment to be cherished.Color Palette: Soft pastel tones with hints of dusted glitter. Colors like pastel pink, mint green, lavender, and champagne gold dominate the brand's visual identity.Packaging: Exudes glamour, sophistication, and opulence. Products are presented in sleek, pastel-colored containers adorned with shimmering accents and metallic finishes. Each package is designed to be a work of art that customers will be proud to showcase.Product Line: Premium sparkling beverages with exotic and sophisticated flavors. Artisanal confections with sparkling edible glitter. RFP/Brief: Seeking a 15-30 second video that showcases the company’s premium sparkling beverages with exotic and sophisticated flavors, especially the artisanal confections with sparkling edible glitter.
FIZZILICIOUS (alcoholic)
“Oooh, “BIKER” was an influence to the piece, and the knolling did well to call attention to the WICKED product line.
Tools/Workflow:
Script: ChatGPT Collaboration, inspiration from Super Troopers.
Images: Dalle3, Midjourney
Audio: iPhone
Animation: PIKA Labs
Editing: Adobe Premiere Pro
Lessons Learned:
Great stories are remembered, make the why matter with style
Description: Wicked is a leading retailer known for innovative, on-trend Halloween costumes and décor. With an edgy yet playful brand essence, Wicked creates premium costumes and decorations that are current, stylish and Instagram-worthy. Their modern take on Halloween focuses on unique, carefully designed products rather than cheap generics.
Seeking creativity and quality for Halloween, their stores provide an immersive, share-worthy experience with interactive photo ops and theatrical displays.
From creepy clowns to ghoulish prom queens, the ad should get audiences excited about transforming into their favorite character or creature this Halloween.
Bring fresh ideas out of the crypt and into the spotlight! Impress us with video concepts that are freaky-good yet professionally executed. Unleash your creativity to drive engagement and get people obsessed with sporting Wicked's costuming magic this Halloween season.
Target: Edgy 18-35 year olds who are passionate about Halloween costumes and celebrating in innovative ways. They appreciate edgy humor, nostalgia, pop culture references, and high-quality, well-executed ad creativity.
Tone: Ad should have a fun, playful vibe that aligns with Wicked's edgy yet approachable brand voice. It can humorously tap into Halloween trends and nostalgia. Spooky but more stylish than scary.
RFP/Brief: Seeking a 15-30 second social media video ad, 4:5 dimension. Optimized for Facebook, Instagram, TikTok, YouTube pre-rolls, etc.
Requirements:
Showcase Wicked's innovative costumes
Align with Wicked's modern, premium creative direction
Include relevant branding, logos, captions
Original illustrations and designs encouraged
Brand Assets Provided:
The “Our AI Journey” was one of HIVE3’s last video challenge and something I didn’t submit but am still proud of and wish I had more time to work on.
Tools/Workflow:
Script: ChatGPT.
Images: Midjourney, Dalle3, Adobe/Photoshop
Music/Audio: ElevenLabs, Adobe Premiere Pro, Royalty Free SFX.
Editing: Adobe Premiere Pro
Lessons Learned:
Have an eye on schedule; plan accordingly, implement properly. Big remember to take care of yourself.
Description: Adam Brotman and Andy Sack, the co-founders of Forum3 and Hive3, are not just pioneering entrepreneurs but also thought leaders in the realm of artificial intelligence and business strategy. They are collaborating with Harvard Business Review Press to host and author “Our AI Journey,” a new educational series and dynamic serialized book.
AI is rapidly reshaping business as we know it, demanding a dynamic and up-to-date resource to stay ahead. Our AI Journey is a new AI learning series designed specifically for business leaders.
The series is designed to demystify AI, and help business leaders integrate AI capabilities into their organizations. Each month, you'll receive a new chapter of content is distributed and accompanied by interactive discussions with Adam, Andy, and other guest experts.
Subscribers to “Our AI Journey” will get access to interactive discussions, workshops, and exclusive serialized book chapters each month. They also benefit from an AI strategy bot, an entry to a private Slack community, and a special edition hard copy of the final book upon completion.
RFP/Brief: Create a 15 second or less ad that halts our target audience mid-scroll, compelling them to click and dive deeper. This ad should act as a beacon for business leaders and the AI curious signaling Our AI Journey as THE essential AI resource for 2024.
Video dimensions:
• 1:1 aspect ratio video mp4 file
• 15 seconds or less
• 200 MB max file size
• Voiceover with subtitles encouraged
Brand Assets Provided:
HIVE3 Book Ad
Having done more research than I care to admit, my submission balanced matching their online presence with a modern take.
Tools/Workflow:
Script: N/A, Meeting RFP Requirements
Images: Midjourney
Editing: GIMP & Canva
Lessons Learned:
Go BIG, or go home.
Description: Crumbl Cookies is a fast-growing cookie company, with over 900 locations, that offers a variety of unique and delicious flavors, including weekly rotating flavors.
The company is known for its innovative approach to cookies, which includes using fresh ingredients and baking them fresh in store. Crumbl Cookies has a strong presence in social media and has been praised for its creative marketing campaigns.
The Challenge: Their legacy cookie ads need a refreshed, innovative campaign that showcases their high-quality, fresh ingredients in a fun and engaging way. The goal is to highlight their commitment to quality ingredients while breathing new life into their classic brand.
Creativity and out of the box thinking is strongly encouraged.
Target Audience: Millennials, Gen Z, young parents who appreciate nostalgic baked goods with high-quality, unique ingredients.
RFP/Brief: Please create a series of 4 ads for Instagram that promote their core cookie products in a new, fun and engaging way.
Submit 4 unique ads, each in two dimensions:
1080x1080 [AR - 1:1]
1080x1920 [AR - 9:16] (TOTAL of 8 images)
Requirements:
Do not include copy on the ads
Do not include a logo on the ads
2 (of the four) ads feature of variety of cookie flavors, including Milk Chocolate Chip
1 (of the four) ads features only Milk Chocolate Chip
Brand Assets Provided:
CRUMBL COOKIES
The WYLD campaign was one of HIVE3’s first challenges. I was keen to submit something with a style that stood out and inspired me — When Your Life Delivers: Get WYLD
Tools/Workflow:
Script: spotlighting fashion to accentuate Wyld’s atypical designs in 5 slides and deliver a message.
Image Assets: Midjourney
Editing: ChatGPT, Canva
Lessons Learned:
Campaigns are as subjective as the clients they’re made for
Description: Wyld is an apparel company for the Untamed Explorer, making gear designed for young, adventurous spirits. Our athletic cuts, bold colors and innovative tech equip you to summit your personal peak. From misty mornings in the backcountry to bonfires at the basecamp, Wyld apparel transitions from outdoor exploration to chilling with friends. Their unique prints and color-blocking make bold statements in town or on the trails.
RFP/Brief: Please submit 5 images that capture the essence of the Wyld Fall collection and will be used with this Instagram post. All five photos should showcase the brand in a cohesive, boundary-pushing narrative. Maintain consistent style, tone, and emotion across shots to captivate the audience.
5 images for 1 Instagram post (AR - 3:4)
Looking for fresh and innovative ideas that captivate and inspire the viewer, evoking a sense of joy or wonder. Emphasis on Originality & Delight in the uniqueness of artwork, the arrangement of elements within the design (including balance, visual flow, and overall structure) should be considered for final submissions.
Brand Assets Provided:
WYLD
The Urban Lux campaign was one of HIVE3’s major challenges and first foray into international photography. I spent a significant amount of time prompting Midjourney to ensure all products were properly showcased and having to choose only 3 from the hundreds of the images I created felt unfair.
Tools/Workflow:
Script: I focused on spotlighting Louvre locations and how to best showcase UL’s Fall Line.
Image Assets: Midjourney
Editing: ChatGPT, Canva, Photoshop
Lessons Learned:
Success isn’t guaranteed, even when you check all the boxes.
Description: Urban LUX, a luxury athleisure brand that merges artistic urban aesthetics with high-performance activewear, is launching their Fall line which features subtle yet artistic triangular patterns with predominantly sandy browns and darker blues compared with previous lines.
They exude sophistication, artistry, and excellence. The brand caters to those who seek the highest standards in both fashion and fitness.
Target Audience:
Discerning urban professionals
Affluent fitness connoisseurs
Fashion-forward individuals who value exclusivity and premium activewear
Product Line:
Athleisure clothing and accessories including leggings and joggers, hoodies and jackets, tank tops and tees, sports bras, headbands, sunglasses, and socks.
Color Palette:
Sandy browns, navy, bright blue, neon green (#C1AD85, #EDE6D9, #002060, #66BDFB, and #D6F631)
RFP/Brief: Seeking photography to showcase on their Instagram. Photographs should include a diverse range of male and female adult models and highlight the new Fall apparel and drive new customer acquisition and sales. The shoot for this new Fall line is occurs around the exterior of the Louvre Museum in Paris, France.
Photography should showcase a range of the new clothing line and clearly convey how the new Fall Line takes inspiration from the iconic and magnificent architectural details of the museum and surrounding courtyards
Deliverables:
3 square (1:1) images
Brand Assets Provided:
Urban LUX
homo sapiens - APEX PREDATORS
Tools/Workflow:
Script: N/A, Dalle3, Midjourney
Image Assets: Midjourney/Jurassic Park influence
Editing: Canva, GIMP
Lessons Learned:
know your audience
Description: Inspired by @iamneubert, HIVE3 challenged folks to create a three-image story aligned in a cinematic stack. We had the liberty of choosing the theme of the story and ensuring we maximized consistency across the images while telling a story or showing a scene from different angles.
RFP/Brief: Seeking
• 1 Cinematic Stack consisting of 3 images.
• Each image within the stack should have a 21:9 aspect ratio.
• The submitted file should have a 21:27 aspect ratio.
• Images need to be generated with AI.
• There are no limitations on theme, style, or color as long as it remains consistent.
Brand Assets Provided:
